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THE BEAR NECESSITIES OF BUSINESS 美国著名泰迪熊主题行销店业务须知：用心经营公司书籍详细信息
- ISBN：9780471772750
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-04
- 页数：暂无页数
- 价格：192.00
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
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内容简介：
Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.
Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to:
Get your business started；
Become a great boss；
Connect with your customers ；
Add value to the overall experience ；
Eff ectively market your company ；
Plan for future growth ；
Give back to your customers, employees, and community ；
Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between.
书籍目录：
Introduction
PART ONE: GETTING STARTD
Dream the Dream Supreme
Let a Child Inspire You
Do What You Love
Beware of Conventional Wisdom
Pour Your Heart Into It
Envision the Core User
Imagine Your Company from the Inside Out
It’s All in the Details
Develop Strong Partnerships
Be Financially Secure
Put Your Plans in Writing
Make Investors Come to You
PART TWO: BEING A GREAT BOSS
Show a Willingness to Do Any Job
Seek and Find Those Who Share Your Passion
Create a Fun Place to Work
Celebrate Mistakes with a Red Pencil Award
Respect Those Around You
Empower Your Employees to Contribute
Know What You Don’t Know
Seek the Help of Outside Experts
Keep Score
Read, Act, and Share
PART THREE: CONNECTING WITH YOUR COMPUTER
See Yourself Through the Public’s Eyes
Learn from Your Customers
Build an Advisory Board
Bring Out the Child in Everyone
Spending More Creates More Value
Don’t Cater to All Audiences
Ensure That Each Person Feels Special
Answer Customer Letters
PART FOUR: CREATING AN INCREDIBLE EXPERIENCE
Make First Impressions Last
Turn Every Day into a Holiday
Emulate the Five Pillars of Success
Keep Inventory in Check
Pay Attention to Packaging
Offer an Escape from the Ordinary
PART FIVE: USING ESSENTIAL MARKETING STRATEGIES
Be a Great Brand
The Best Advertising Is Free
Target Your Pitches
Respond to the Media
Advertise Smart
Create Buzz
Use the Web Wisely
Embrace Viral Marketing
PART SIX: GROWING YOUR BUSINESS
1 + 1 = 10
Live in the Now and the Future
Learn from the Experiences of Others
Grow Without Compromise
Be Prepared for the Unimaginable
Innovate Incessantly
Speak in All Languages
Turn “No” into Your Own “Yes”
The Harder You Work, the Luckier You Get
Five Questions That Will Help Propel Your Business
PART SEVEN: GIVING BACK
Good Works Are Good Business
Begin in Your Own Backyard
Share and Share Alike
Bearisms to Live and Work By
Acknowledgments
About the Authors
Index
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作者简介：
MAXINE CLARK is the founder, Chairman, and Chief Executive Bear of Build-A-Bear Workshop®. A veteran of the retail industry, she has been widely recognized for her innovative work and is regularly featured in the media. Clark spent twenty years with The May Department Stores Company and later served as president of Payless ShoeSource, which she turned into the number one seller of children's licensed footwear in the world. Since 1997, Clark has focused her attention on Build-A-Bear Workshop, a retail store that lets customers create their own stuffed companions. The first store opened in 1997, and there are¿now more than 200 locations around the world.
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