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Flip How to Survive and Thrive by Turning Your Business on Its Head How to Succeed by Turning Everything You Know on Its Head书籍详细信息
- ISBN:9780007307173
- 作者:暂无作者
- 出版社:暂无出版社
- 出版时间:2009-04
- 页数:320
- 价格:71.50
- 纸张:胶版纸
- 装帧:平装
- 开本:32开
- 语言:未知
- 丛书:暂无丛书
- TAG:暂无
- 豆瓣评分:暂无豆瓣评分
内容简介:
Placing emphasis on flexible, counter-intuitive decision-making,
a pioneering young management guru calls for a brand new way of
doing business in the current sticky economic conditions, where
conventional wisdom fails. Why is Microsoft turning a blind eye to
software piracy in China? Why has Toyota capped production of the
best-selling Scion? Why did Rupert Murdoch risk $580 million on
MySpace? "Business today requires new perspectives," argues Peter
Sheahan, one of the youngest and fastest-rising international
business consultants. In Flip he shows that to succeed in turbulent
financial times, companies must distinguish themselves by finding a
new way of doing business, one that systematically re-examines
every single aspect of running a company. Flip reveals what the
superstars of modern business have in common: an ability to "flip"
- to think counter-intuitively and then act boldly, with no regard
for business-as-usual conventions. The only rule: there are no
rules. Those who heed Sheahan's proven advice will be well placed
to join other "flipstars" including entrepreneurs Richard Branson
and Rupert Murdoch, and such visionary companies as Google, Toyota
and Apple. By learning to "flip" you can future-proof your
organisation and your career while those who run with the pack and
stick to the business school curriculum will find themselves
perilously left behind. Presenting perennial wisdom in a fresh new
way, Sheahan shows today's decision makers how to embrace change
and successfully operate in a challenging economy that runs on new
ideas.
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作者介绍:
Not yet 30 years old, Peter Sheahan is globally recognised as a
leading expert in workforce trends and generational change. One of
the world's foremost strategic thinkers and business consultants,
his hugely successful consulting practice has advised clients such
as Coca-Cola, L'Oreal, NewsCorp, Microsoft, Harley-Davidson and
Ernst & Young. He lives in Sydney.
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编辑推荐
"Peter Sheahan has empowered many of us at NewsCorp to do more
with less, faster. His presentation and unique style are both
engaging and inspiring." Ian Moore, NewsCorp America "Peter Sheahan
gave us all something to aspire to. I would confidently recommend
him to anyone who is looking to engage Generation Y." Sue Polo,
书籍介绍
Placing emphasis on flexible, counter-intuitive decision-making, a pioneering young management guru calls for a brand new way of doing business in the current sticky economic conditions, where conventional wisdom fails. Why is Microsoft turning a blind eye to software piracy in China? Why has Toyota capped production of the best-selling Scion? Why did Rupert Murdoch risk $580 million on MySpace? "Business today requires new perspectives," argues Peter Sheahan, one of the youngest and fastest-rising international business consultants. In Flip he shows that to succeed in turbulent financial times, companies must distinguish themselves by finding a new way of doing business, one that systematically re-examines every single aspect of running a company. Flip reveals what the superstars of modern business have in common: an ability to "flip" - to think counter-intuitively and then act boldly, with no regard for business-as-usual conventions. The only rule: there are no rules. Those who heed Sheahan's proven advice will be well placed to join other "flipstars" including entrepreneurs Richard Branson and Rupert Murdoch, and such visionary companies as Google, Toyota and Apple. By learning to "flip" you can future-proof your organisation and your career while those who run with the pack and stick to the business school curriculum will find themselves perilously left behind. Presenting perennial wisdom in a fresh new way, Sheahan shows today's decision makers how to embrace change and successfully operate in a challenging economy that runs on new ideas.
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