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How to Persuade People Who Don’t Want to Be Persuaded书籍详细信息
- ISBN：0471647977
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-06
- 页数：256
- 价格：207.80
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen.
In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.
Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
书籍目录：
Acknowledgments.
1. Draw In the Listener.
2. Change the Moment.
3. The Transformation Mechanism.
4. The Body Metaphor.
5. The Paper Metaphor.
6. The Quick Pitch Opening.
7. The Quick Pitch Body.
8. The Slogan Pitch.
9. Convince With Samples.
10. The Power of Free.
11. The Power of Gifts.
12. Solid Proof.
13. Dynamic Clarity.
14. Be Distinct.
15. Overcome Resistance.
16. The Look.
17. The Platform Pitch.
18. The Mechanism Emergency Kit.
Index.
About the Authors.
作者介绍：
JOEL BAUER is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. The Wall Str
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书籍介绍
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
书籍真实打分
故事情节：8分
人物塑造：3分
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文字风格：8分
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思想传递：6分
知识深度：3分
知识广度：9分
实用性：7分
章节划分：7分
结构布局：9分
新颖与独特：6分
情感共鸣：7分
引人入胜：8分
现实相关：3分
沉浸感：8分
事实准确性：9分
文化贡献：7分
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