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Mission and Money（ISBN=9780521735742）书籍详细信息
- ISBN：9780521735742
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-03
- 页数：339
- 价格：187.50
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Mission and Money goes beyond the common focus on elite
universities and examines the entire higher education industry,
including the rapidly growing for-profit schools. The sector
includes research universities, four-year colleges, two-year
schools, and non-degree-granting career academies. Many
institutions pursue mission-related activities that are often
unprofitable and engage in profitable revenue raising activities to
finance them. This book contains a good deal of original research
on schools' revenue sources from tuition, donations, research,
patents, endowments, and other activities. It considers lobbying,
distance education, and the world market, as well as advertising,
branding, and reputation. The pursuit of revenue, while essential
to achieve the mission of higher learning, is sometimes in conflict
with that mission itself. The tension between mission and money is
also highlighted in the chapter on the profitability of
intercollegiate athletics. The concluding chapter investigates
implications of the analysis for public policy.
书籍目录：
1. An introduction to the higher education industry
2. The higher education business and the business of higher
education - now and then
3. Is higher education becoming increasingly competitive?
4. The two-good framework: how and why schools are alike and
different
5. Tuition, price discrimination, and financial aid
6. The place of donations in the higher education
industry
7. Endowments: financing the mission
8. Generating revenue from research and patents
9. Other ways to generate revenue - wherever it may be found:
lobbying, distance education, and the world market
10. Advertising, branding, and reputation
11. Are public and nonprofit schools 'businesslike'?
Cost-consciousness and the choice between higher-cost and
lower-cost faculty
12. Not quite an ivory tower: schools compete by
collaboration
13. Intercollegiate athletics: money or mission
14. Mission or money: what do colleges want from their athletic
coaches and presidents?
15. Concluding remarks: what are the public policy
issues?
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书籍介绍
Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.
书籍真实打分
故事情节：6分
人物塑造：9分
主题深度：7分
文字风格：8分
语言运用：4分
文笔流畅：4分
思想传递：7分
知识深度：5分
知识广度：7分
实用性：6分
章节划分：9分
结构布局：8分
新颖与独特：5分
情感共鸣：5分
引人入胜：7分
现实相关：6分
沉浸感：8分
事实准确性：3分
文化贡献：9分
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