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Brains On Fire: Igniting Powerful, Sustainable, Word Of Mouth Movements 9780470614181 英文原版书籍详细信息
- ISBN：9780470614181
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-08
- 页数：184
- 价格：121.90
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
How did the 360 year old scissor company, Fiskars, double its
profit in key markets just by realizing its customers already
formed a community of avid scrapbookers? How is Best Buy planning
to dominate the market of sales of musical instruments? By
understanding the Brains on Fire model of tapping movements and
stepping away from the old school marketing "campaign" mentality.
"Brains on Fire" offers original, practical and actionable steps
for creating a word of mouth movement for corporations, products,
services and organizations. It will take readers step-by-step
through the necessary actions they need to start a movement of
their own. "Brains on Fire" describes 10 lessons to master and
create a powerful, sustainable, word of mouth movement. These
lessons are: Movements are about the Passion Conversation. Not the
Product Conversation. Movements begin with the conversation.
Movements have inspirational leadership. Movements have a barrier
of entry. Movements empower people with knowledge. Movements have
shared ownership. Movements have powerful identities. Movements
live both online and offline. Movements make advocates feel like
rockstars. Movements get results.
书籍目录：
Acknowledgments ix Introduction xiii Lesson 1: Movements Aren't
about the Product Conversation; They're about the Passion
Conversation 1 Lesson 2: Movements Start with the First
Conversation 23 Lesson 3: Movements Have Inspirational Leadership
37 Lesson 4: Movements Have a Barrier of Entry 57 Lesson 5:
Movements Empower People with Knowledge 69 Lesson 6: Movements Have
Shared Ownership 91 Lesson 7: Movements Have Powerful Identities
107 Lesson 8: Movements Live Both Online and Off-Line 123 Lesson 9:
Movements Make Advocates Feel Like Rock Stars 139 Lesson 10:
Movements Get Results 153 Lesson 11: Your Turn 167 About the
Authors 171 Index 175
作者介绍：
Robbin Phillips, Greg Cordell, and Geno Church work together at
the word-of-mouth marketing and identity company Brains on
Fire.?Along with others on the Brains on Fire team, they evangelize
around the globe about embracing and elevating the passions of your
customers. They conduct speaking engagements, events, workshops,
and blogs to help companies and organizations ignite movements.
Unbridled by traditional marketing mindsets, they also practice
what they preach, partnering with some of the most courageous
clients on the planet. Spike Jones is a writer and editor who gave
the Brains on Fire message one voice. You can find him at
askspike.com.
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媒体评论
Develop and harness a powerful, sustainable word-of-mouth
movement
How did the 360-year-old scissor company, Fiskars, double its
profit in key markets just by realizing its customers had already
formed a community of avid scrapbookers? How is Best Buy planning
to dominate the musical instruments market? By understanding the
Brains on Fire model of tapping movements and stepping away from
the old-school marketing "campaign" mentality.
"Brains on Fire" offers original, practical and actionable steps
for creating a word-of-mouth movement for corporations, products,
services, and organizations. It takes you step-by-step through the
necessary actions needed to start your own authentic movement.
Develop and harness a powerful, sustainable, word-of-mouth movement
Describes 10 lessons to master and create a powerful, sustainable
movement The Brains on Fire blog is consistently ranked in the top
100 of "AdAge"'s Power 150 Marketing Blogs
书籍介绍
How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. "Brains on Fire" offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. "Brains on Fire" describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation. Not the Product Conversation. Movements begin with the conversation. Movements have inspirational leadership. Movements have a barrier of entry. Movements empower people with knowledge. Movements have shared ownership. Movements have powerful identities. Movements live both online and offline. Movements make advocates feel like rockstars. Movements get results.
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