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Harvard Business Review on Marketing书籍详细信息
- ISBN：9781578518043
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2002-05-07
- 页数：192
- 价格：179.0
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Book Description
Harvard Business Review is a brand name recognized throughout the world.
The volumes cover "hot" topics and perennial favorites.
Books help readers understand the fundamental issues, concerns, and controversies associated with each of the respective topics.
Readers can use the books to brush up on the latest, best thinking or to address a particular need in their organizations.
Harvard Business Review is the place to learn about important management issues, bringing today's managers and professionals the information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established Harvard Business Review as required reading for ambitious business people in organizations around the globe.
The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.
Synopsis
The "Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing, these articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
Book Dimension
Height (mm) 210 Width (mm) 139
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书籍介绍
Book Description
Harvard Business Review is a brand name recognized throughout the world.
The volumes cover "hot" topics and perennial favorites.
Books help readers understand the fundamental issues, concerns, and controversies associated with each of the respective topics.
Readers can use the books to brush up on the latest, best thinking or to address a particular need in their organizations.
Harvard Business Review is the place to learn about important management issues, bringing today's managers and professionals the information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established Harvard Business Review as required reading for ambitious business people in organizations around the globe.
The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.
Synopsis
The "Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing, these articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
Book Dimension
Height (mm) 210 Width (mm) 139
书籍真实打分
故事情节：4分
人物塑造：8分
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文字风格：3分
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思想传递：8分
知识深度：5分
知识广度：3分
实用性：3分
章节划分：4分
结构布局：4分
新颖与独特：3分
情感共鸣：4分
引人入胜：8分
现实相关：9分
沉浸感：7分
事实准确性：4分
文化贡献：7分
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