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TRUE PROFESSIONALISM : The Courage to Care About Your People, Your Clients, and Your Career 真正的专业主义书籍详细信息
- ISBN：9780684840048
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-01
- 页数：210
- 价格：92.30
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Maister sets out to help professionals align their real-world
actions with their true (espoused) values. His frame of reference
throughout the book is the professional firm--law firms and others
in the service sector. He tells us that successful firms are
clearly differentiated by a strict adherence to values and
professionalism and that doing the right thing is good business.
Professionalism is not a set of competencies but predominantly an
attitude; a real professional is a technician who cares. To
emphasize the importance of true values in our chaotic marketplace,
we learn that the noble path does win, but only if we are prepared
to make the investment to act professionally over a long period of
time. This is a challenge in today's short-term view of most
aspects of business activity. The book addresses the individual
professional's values, the firm's responsibilities in the realm of
values, and how a firm should deal with its client base in terms of
quality and excellence. In addition, the author offers a
thought-provoking suggestion for guaranteeing satisfaction.
书籍目录：
Acknowledgments
Introduction: The Power of Principles
PART ONE: (MOSTLY) ABOUT. YOU
1. Real Professionalism
What is professionalism, and how do you manage in order to breed
it?
2. Are You Having Fun Yet?
What is the role of excitement and enthusiasm in professional
success ?
3. No Regrets
How do you develop a personal career strategy?
4. Dynamos, Cruisers, and Losers
How do you keep your career in high gear? How do you tell if it
is7
5. It's About Time
What are the key business processes of a professional practice, and
how do you manage your investments in these areas?
6. Are You Willing to Be Managed?
How can management in a professional environment be reconciled with
the need for autonomy ?
7. Why Should I Follow You?
What are the key attributes of a manager of professionals?
PART TWO: (MOSTLY) ABOUT YOUR FIRM
8. Values in Action
How vigorously do you "enforce" your values? Do your people think
you live up to them ?
9. The Value of Intolerance
What should a firm be "intolerant" about? How do you ensure that
you do not slip into tolerating "OK" performance?
10. A Time for Healing
How do you create a sense of teamwork?
11. How Firms (Should) Add Value
How do you ensure that there is value in the institution, not just
in the individuals who work there?
12. Success Through Skill-Building
How do you invest in and manage rapid skill-growth?
13. What Kind of Provider Are You?
What are the key skills of different types of providers, and what
are the differences between them ?
14. Managing Your Client's Projects
How do you track the profitability of individual assignments?
15. Why Merge?
When does a professional firm merger make sense?
16. The Adaptive Firm
What do you have to do to be good at constantly evolving and
adapting?
PART THREE:(MOSTLY)ABOUT YOUR CLIENTS
17. How Real Professionals Develop Business
What works in marketing, and how does this compare to the standards
of professionalism ?
18. Finding Out What Clients Want
How do you discover how the client defines quality?
19. Why Cross-Selling Hasn't Worked
How can cross-selling really be made to happen?
20. Measuring Your Marketing Success
What's the difference between "more business" and "better business"
and can you measure it?
21. Satisfaction Guaranteed
Can/should you guarantee your clients' satisfaction ?
Index
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在线阅读本书
Professional firms are forever trying to get their people to act like professionals -- to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism? His answer is clear: It is believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your own career. In clear and compelling terms, Maister shows that this approach is not only ethical but also conducive to commercial success.
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