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HOLDING UP HALF THE SKY - WOMEN CONSUMERS OF ASIA女性营销手册书籍详细信息
- ISBN：9780470822067
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-02
- 页数：200
- 价格：153.50
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Through his detailed analyses of demographic and economic data amassed in this book, Dr. Yuwa Hedrick- has convincingly explained the role of women as an important force shaping the Asian Consumer Market.
——Francis T. Lui（Professor of Economics & Director, Center for Economic Development Hong Kong University of Science & Technology）
Holding Up Half of the Sky: The New Women Consumers of Asia is a gold mine of information and insights demonstrating the increasingly important role of women as a driving force of consumption and market development in Asian countries. Combining demographics, profiles of female consumer groups, and the most up-to-date estimates of $500 billion of discretionary spending by 2014, this book pushes the frontiers of market research to new levels.
——Dr. R. Paul Shaw（Former Lead Economist, currently Program Advisor Human Development Group, World Bank Institute）
Sensitive and Rigorous, the research combines the best of quantitative and qualitative techniques to provide a lucid, readable overview of the status of Asian women today, and speculates on emerging trends. From an intimate perch on the lofty peak of women's studies, the author scans the data and provides fascinating insights into how to cash in on the expanding potential of the female purse in Asia in the 21st century. A must-read of all marketers.
Dr. Sharon Siddique（partner Sreekumar Siddique & Co. Pte. Ltd.）
This book provides reliable insights, supported with scientific methodology, on one of the "mega-trends' of Asian and global market development. A better understanding of women's consumption power can also shed light on the consumption power of men, and as a result, that of the global market as well.
Professor Fan Gang（Director of National Economic research Institute China Reform Foundation, Beijing）
书籍目录：
Foreword.
Acknowledgements.
Chapter 1. Introduction: Women, Growth, and Consumption.
Chapter 2. Women Consumers in Asia: Know Thy Market.
Chapter 3. Women Consumers in Affluent Asia: Japan & Korea.
Chapter 4. Women Consumers in Affluent Asia: Taiwan, Hong Kong & Singapore.
Chapter 5. Women Consumers in Affluent Asia: Australia.
Chapter 6. Women Consumers in Emerging Asia: China.
Chapter 7. Women Consumers in Emerging Asia: India, Malaysia, the Philippines & Thailand.
Chapter 8. Conclusion: What Do Women Want?
Index.
作者介绍：
Dr. Yuwa Hedrick- is a business strategist an economist with 20 years of experience gained in over 30 countries. He was served as strategy advisor to over 30 Forbes 400 companies in the Asia/Pacific region.
As the economic advisor to MasterCard
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书籍介绍
在线阅读本书
HOLDING UP HALF OF THE SKY
The New Women Consumers of Asia
Through his detailed analyses of demographic and economic data amassed in this book, Dr. Yuwa Hedrick-Wong has convincingly explained the role of women as an important force shaping the Asian Consumer Market.
- Francis T. Lui
Professor of Economics & Director, Center for Economic Development
Hong Kong University of Science & Technology
Holding Up Half of the Sky: The New Women Consumers of Asia is a gold mine of information and insights demonstrating the increasingly important role of women as a driving force of consumption and market development in Asian countries. Combining demographics, profiles of female consumer groups, and the most up-to-date estimates of $500 billion of discretionary spending by 2014, this book pushes the frontiers of market research to new levels.
- Dr. R. Paul Shaw
Former Lead Economist, currently Program Advisor
Human Development Group, World Bank Institute
Sensitive and Rigorous, the research combines the best of quantitative and qualitative techniques to provide a lucid, readable overview of the status of Asian women today, and speculates on emerging trends. From an intimate perch on the lofty peak of women's studies, the author scans the data and provides fascinating insights into how to cash in on the expanding potential of the female purse in Asia in the 21st century. A must-read of all marketers.
Dr. Sharon Siddique
partner
Sreekumar Siddique & Co. Pte. Ltd.
This book provides reliable insights, supported with scientific methodology, on one of the "mega-trends' of Asian and global market development. A better understanding of women's consumption power can also shed light on the consumption power of men, and as a result, that of the global market as well.
Professor Fan Gang
Director of National Economic research Institute
China Reform Foundation, Beijing
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