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Design for Communication: Conceptual Graphic Design Basics 通讯设计：概念图形设计基础书籍详细信息
- ISBN：9780471418290
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2003-06
- 页数：暂无页数
- 价格：320.70
- 纸张：胶版纸
- 装帧：平装
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内容简介：
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
The elements and principles of design；Typography as image；Creative word play；Word and image；Grid and visual hierarchy；Visual advocacy.
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
作者简介：
ELIZABETH RESNICK is Chair of Communication Design at the Massachusetts College of art in Boston.She also operates a design studio specializing in publication design and corporate communications.
书籍目录：
Introduction
What Is Graphic Design?
What Do Graphic Designers Do?
I Want to Be a Graphic Designer--Where Do I Begin?
The Design Process
Why Bother with Such a Long Process When I Just Like to Make Things?
Why Should I Do These Assignments?
Section 1: The Elements and Principles of Design
Star Symbol/Susan Merritt, San Diego State University, San Diego
Object Semanfics/Kermit Bailey, North Carolina State University, Raleigh
Symbol Design/Lisa Fontaine, Iowa State University, Ames
Lettermark/Susan Merritt, San Diego State University, San Diego
Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk
Letterform as Shape/Jan Conradi, State University of New York at Fredonia
Concert Poster/Arnold Holland, California State University, Fullerton
Design History Chair/Hank Richardson, Portfolio Center, Atlanta
Section 2: Typography as Image
Shaping Words/Richard Ybarra, Art Institute of California, San Diego
Newspaper Stories——A Typographic Workshop/Jurgen Hefele, Fachhochschule
Augsburg, Germany
Typographic Self-Portrait/Esen Karo], Mimar Sinan University, lstanbul, Turk
Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston
Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea
Directions Poster/Frank Baseman, Philadelphia University, Philadelphia
Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston
Section 3: Creative Wordplay
Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston
Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul
Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, NooColk
Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia
CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis
Section 4: Word and Image
Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston
Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston
Book Cover Design: Einstein's Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston
Postage Stamp Design: A Celebration of Cultural Diversity in America Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston
Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston
Stamp Design/Michael Burke, Fachhochschule Schwabisch Gmand, Germany
Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston
Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh
The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh
Section 5:Grid and Visual Hierarchy
Section 6:Visual Advocacy
Bibliography
Instructor Contact Information
Index
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