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The Experience Economy书籍详细信息
- ISBN：9781422161975
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-7
- 页数：256
- 价格：$ 28.19
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
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作者介绍：
About the Author
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
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在线阅读/听书/购买/PDF下载地址：
在线阅读地址：The Experience Economy在线阅读
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原文赏析：
纯粹市场力量等日益增长的价格变动因素，取代了所有已经被初级产品化的产品和服务的销售者期待。
对于发达经济体来说，要保持繁荣就要把发展模式调整为体验经济，因为产品和服务已经无法创造大量的就业机会。
审美性体验必须是真实的，否则就可能被宾客认为是在伪造感受
不愿在顾客上花时间带来的结果只有一个，那就是让客户转而寻找值得他们花时间的消费体验
任何碎片化的服务业都可以通过主题化的方式获得可升级式的业务发展机会
为了避免印象信号与和蔼宽容的主题不一致，迪士尼公司要求员工在工作期间（即舞台之上）必须尽职表演，忠于自己扮演的角色，不得有任何违规的举止。只有在工作场所之外（即舞台之下）的非参观区域，员工才可以随便聊工作外的内容。
其它内容：
书籍介绍
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
书籍真实打分
故事情节：4分
人物塑造：3分
主题深度：5分
文字风格：6分
语言运用：9分
文笔流畅：8分
思想传递：8分
知识深度：9分
知识广度：3分
实用性：6分
章节划分：7分
结构布局：7分
新颖与独特：6分
情感共鸣：6分
引人入胜：6分
现实相关：9分
沉浸感：9分
事实准确性：3分
文化贡献：9分
网站评分
书籍多样性：6分
书籍信息完全性：3分
网站更新速度：5分
使用便利性：9分
书籍清晰度：8分
书籍格式兼容性：5分
是否包含广告：4分
加载速度：3分
安全性：9分
稳定性：4分
搜索功能：3分
下载便捷性：5分
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