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eBay商业大全桌面参考傻瓜书 EBAY BUSINESS ALL-IN-ONE DESK书籍详细信息
- ISBN：9780764584381
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-12
- 页数：831
- 价格：238.30
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
书籍目录：
Introduction
Part I: eBay Basics
Chapter 1: Hooking Up with Online Technology
Chapter 2: Navigating through eBay
Chapter 3: Signing Up and Getting Started
Chapter 4: Understanding eBay Sales
Chapter 5: Checking Things Out Before Buying
Chapter 6: Bidding to Win
Chapter 7: Completing the Transaction
Chapter 8: Participating in the Community
Part II: Essential Tools
Chapter 1: Researching on eBay
Chapter 2: Researching on the Web
Chapter 3: Efficient Communications for Better Sales
Chapter 4: Simplifying Payment with PayPal
Chapter 5: Using eBay’s Management Tools
Part III: Selling Like a Pro
Chapter 1: Be Sure Your Listings Make Cents
Chapter 2: Understanding the Finer Points of Selling
Chapter 3: Listing Your Items for Sale.1
Chapter 4: Using eBay’s Turbo Lister
Chapter 5: Managing Your Sales on My eBay
Chapter 6: Using PayPal to Organize Your Sales
Chapter 7: Checking Out Payment Alternatives
Part IV: Sourcing Merchandise
Chapter 1: Understanding Online Retailing
Chapter 2: Buying Merchandise Like the Pros
Chapter 3: Selling Other People’s Stuff
Chapter 4: Liquidation and Drop-Shipping
Part V: Presenting Your Items
Chapter 1: Your eBay Photo Studio
Chapter 2: Mastering eBay Photography
Chapter 3: Sprucing Up Your Listings with HTML
Chapter 4: Getting Your Photos Ready for eBay
Chapter 5: Getting Your Photos on the Web
Part VI: Promoting Your Goods
Chapter 1: Marketing Your Listings on eBay
Chapter 2: Developing Your Web Site
Chapter 3: Marketing Your Web Site and eBay Store
Chapter 4: Using PayPal to Increase Your Sales
Chapter 5: Getting Advertising Dollars from eBay
Part VII: Storing and Shipping
Chapter 1: Organizing Your Merchandise and Shipping Department
Chapter 2: Shipping without Going Postal
Chapter 3: Insuring Your Item’s Delivery
Part VIII: Power Selling
Chapter 1: Upgrading to eBay’s Selling Manager
Chapter 2: Mechanizing with Third-Party Auction Management Tools
Chapter 3: Studying Your Statistics
Chapter 4: Giving Customers Outside Assurance
Chapter 5: Becoming a PowerSeller
Chapter 6: Opening Your eBay Store
Part IX: Office and Legal
Chapter 1: Getting Legal with the State and the Feds
Chapter 2: The Joys of Taxes and Business Reporting
Chapter 3: Using Bookkeeping Software
Chapter 4: Keeping Your Business Secure Online
Chapter 5: Networking Your Office
Index
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书籍介绍
9 books in 1 your key to a successful eBay business! Your one-stop guide to using eBay tools, managing inventory, and selling like a pro Why are some eBay businesses booming while others bomb? Marsha Collier knows the answers, and she's packaged them neatly in these self-contained minibooks that cover every facet of running a successful eBay business. Your business will blossom with her expert advice on choosing the right things to sell, presenting and promoting your items, shipshape shipping, and even handling the legal stuff. Discover how to Find deals on essential computer equipment Communicate with buyers effectively Locate the best merchandise to sell Take great auction photos Open an eBay store Make shipping profitable
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