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更多好主意HOW TO GET IDEAS 2E书籍详细信息
- ISBN：9781576754306
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-05
- 页数：214
- 价格：120.90
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
First, HOW TO GET IDEAS shows you how to concfifion your mind to become "ieaprone,"
utilize your sense of humor, visualize your goals, rethink your thinking anti conquer.your Fear of rejection. Then, it gives you a proven techniclue For proclucing icleas on clemanct.This expanclect eclifion of the bestselling classic is even more inspiringthan the irst, with new examples, stories, and quotations; anti new chapters on turning Failures to your advantage and enlisting the aid of your friencls to create a rich, idea-inctucing environment.
书籍目录：
Preface ix
Acknowledgments xiii
Introduction: What Is an Idea?
Part I: Ten Ways to Idea-Condition Your Mind
1. Have Fun
2. Be More Like a Child
3. Become Idea-Prone
4. Visualize Success
5. Rejoice in Failure
6. Get More Inputs
7. Screw Up Your Courage
8. Team Up with Energy
9. Rethink Your Thinking
10. Learn How to Combine
Part II: A Five-Step Method for Producing Ideas
11. Define the Problem
12. Gather the Information
13. Search for the Idea
14. Forget about It
15. Put the Idea into Action
Notes
Index
About the Author
About the Illustrator
作者介绍：
Jack Foster, a creative director for various advertising agencies with more than 40 years experience.
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书籍介绍
Most people would agree that to get an idea you must first gather all the necessary information; second, work at finding an idea; and third, forget about it and wait for inspiration to hit. The third part's easy, but hardly anybody tells you how to do the first two. Worse, nobody tells you how to condition your mind before you set out on your journey. And if your mind isn't idea-conditioned it doesn't make any difference if you know the steps; you'll never reach the ideas you're capable of creating. For, telling a person who isn't idea-conditioned how to generate ideas is like telling a person with weak legs how to high jump."How to Get Ideas" starts by defining an idea as "nothing more nor less than a new combination of old elements." Then it uses that definition as a springboard to discuss how to get them. The first seven chapters deal with the things you must do to condition your mind to be ripe and ready for idea creation. These fun but effective methods range from "Be more like a child" to "Screw up your courage." Chapters 8 through 11 explain, in more specific detail, the actions that you make in order to get an idea, looking at, defining the problem, gathering information, and purposefully "forgetting about it."Lastly, after developing a methodology for creativity and idea generation, the book goes on to explain how to put your ideas into action. This new edition will additionally include 2 new concepts. One that focuses on how to "rejoice in failure" - showing how one can reframe apparent defeat to be a major generative source for powerful new ideas. The other will explain the importance and the details behind the construction an environment that is ripe for idea creation.
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