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Managing Creativity and Innovation: Your Mentor and Guide to Doing Business Effectively (Harvard Business Essentials)高效做生意书籍详细信息
- ISBN：9781591391128
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2003-09
- 页数：208
- 价格：153.10
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
书籍目录：
Introduction
1 Types of Innovation
Several Types on Many Fronts
Incremental and Radical Innovation
Factors That Favor Incremental Innovation
Innovations in Processes
Service Innovations
Summing Up
2 The S-Curve
A Concept and Its Lessons
The S-Curve Explained
Three Lessons
Where DoYou Stand on the S-Curve?
Limits to These Lessons
Summing Up
5 Idea Generation
Opening the Genie's Bottle
New Knowledge
Tapping the Ideas of Customers
Learning from Lead Users
Empathetic Design
Invention Factories and Skunkworks
Open Market Innovation
The Role of Mental Preparation
How Management Can Encourage Idea Generation
Two Idea-Generating Techniques
Summing Up
4 Recognizing Opportunities
Don't Let the Good Ones Slip By
A Method for Opportunity Recognition
Rough-Cut Business Evaluation
Summing Up
Moving Innovation to Market
Will It Fly?
The Idea Funnel
Stage-Gate Systems
A Caution on Funnels and Stage-Gate Systems
Financial Issues
Extending Innovation Through Platforms
Summing Up
6 Creativity and Creative Groups
Two Keys to Innovation
Myths About Creativity
Three Components of Individual Creativity
Characteristics of Creative Groups
Handling Conflict in Groups
Time Pressure and Creativity
Six Steps for IncreasingYour Own Creativity
Summing Up
Enhancing Creativity
Enriching the Organization and Workplace
Organizational Enrichment
Enriching the PhysicalWorkplace
Summing Up
8 What Leaders Must Do
Appendix A:The Time Value of Money
Appendix B:Useful Implementation Tools
Notes
Glossary
For Further Reading
Index
About the Subject Adviser
About the Writer
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书籍介绍
Book Description
Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:
* Generating new ideas and recognizing opportunities
* Moving innovation to market
* Removing mental blocks to creativity
* Establishing a strategic direction for profitable product development
* Brainstorming and fostering creative conflict within groups
* Creating an innovation-friendly culture
Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.
Series Adviser: Ralph Katz
Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. He has carried out extensive management research on technology-based innovation with emphasis in the management of technical professionals and project teams.
About HBE
Harvard Business Essentials,HBE, The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
Book Dimension
length: (cm)23.3 width:(cm)15.2
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