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Strategic Management in Action:International Edition书籍详细信息
- ISBN：9780137042869
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-01
- 页数：336
- 价格：431.60
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The editorial team at Pearson has worked closely witheducators around the globe to inform students of the everchanging world in a broad variety of disciplines. PearsonEducation offers this product to the international market,which may or may not include alterations from the United States version.
书籍目录：
Preface xvii
CHAPTER I: INTRODUCING THE CONCEPTS
Case #1: Making Magic Happen
Explain Why Strategic Management Is Important
Explain What Strategic Monagement Is
The Basics of Strategy and Strategic Management
The Strategic Management Process
Looking at Strategic Management's Past
Explain Who's Involved with Strategic Management
The Board of Directors
The Role of Top Management
Other Managers and Organizational Employees
Discuss the Three Important Factors Impacting Strategic Management Today
The Global Economy and Globalization
Corporate Governance
Strategic Management in on E-Business World
Concluding Thought
1he Bottom Line
YOU as Strategic Decision Maker: Building Your Skills
Strategic Management in Action Cases
Case #2: MTV's New Reality
Case #3: Making OVer AVon
Case #4: Fighting Grime
Case #5: In the Zone
Endnotes
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编辑推荐
This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you.should be aware, that it has been wrongfully imported without the approval of the Publisher or the Author.Pearson International Edition.
书籍介绍
For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read format. Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action. The fifth edition of Strategic Management in Action continues its commitment to currency and includes new and updated cases and examples featuring well-known companies.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
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