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BRANDWASHED (EXP)(ISBN=9780307956323)书籍详细信息
- ISBN：9780307956323
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-09
- 页数：暂无页数
- 价格：82.00
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking
insider’s look at how today’s global giants conspire to obscure the
truth and manipulate our minds, all in service of persuading
us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of
the branding wars for over twenty years. Here, he turns the
spotlight on his own industry, drawing on all he has witnessed
behind closed doors, exposing for the first time the full extent of
the psychological tricks and traps that companies devise to win our
hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The
Hidden Persuaders, left off more than half-a-century ago, Lindstrom
reveals:
? New findings that reveal how advertisers and
marketers intentionally target children at an alarmingly young age
– starting when they are still in the womb!
? Shocking results of an fMRI study which uncovered
what heterosexual men really think about when they see sexually
provocative advertising (hint: it isn’t their girlfriends).
? How marketers and retailers stoke the flames of
public panic and capitalize on paranoia over global contagions,
extreme weather events, and food contamination scares.
? The first ever neuroscientific evidence proving how
addicted we all are to our iPhones and our Blackberry’s (and the
shocking reality of cell phone addiction - it can be harder to
shake than addictions to drugs and alcohol).
? How companies of all stripes are secretly mining our
digital footprints to uncover some of the most intimate details of
our private lives, then using that information to target us with
ads and offers ‘perfectly tailored’ to our psychological
profiles.
? How certain companies, like the maker of one popular
lip balm, purposely adjust their formulas in order to make their
products chemically addictive.
? What a 3-month long guerilla marketing experiment,
conducted specifically for this book, tells us about the most
powerful hidden persuader of them all.
? And much, much more.
This searing expose introduces a new class of tricks,
techniques, and seductions – the Hidden Persuaders of the 21st
century- and shows why they are more insidious and pervasive than
ever.
From the Hardcover edition.
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作者介绍：
MARTIN LINDSTROM, was voted one of the World's 100 Most
Influential people of 2009 by Time magazine. Among the
globe's foremost marketers - now turned consumer advocate -
Lindstrom has advised top executives at companies such as
McDonald's Corporation, Procter & Gamble, and Microsoft. His
most recent book, Buyology, was a New York Times and
Wall Street Journal bestseller and voted "Pick of the Year"
by USA Today. He is also chairman and co-founder of Buyology
Inc
From the Hardcover edition.
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下载点评
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下载评价
网友 潘***丽：这里能在线转化，直接选择一款就可以了，用他这个转很方便的
网友 石***烟：还可以吧，毕竟也是要成本的，付费应该的，更何况下载速度还挺快的
网友 寇***音：好，真的挺使用的！
网友 曾***文：五星好评哦
网友 孙***美：加油！支持一下！不错，好用。大家可以去试一下哦
网友 国***芳：五星好评
网友 融***华：下载速度还可以
网友 堵***格：OK，还可以
网友 孙***夏：中评，比上不足比下有余
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