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The Findability Formula: The Easy, Non-Technical Approach To Search Engine Marketing(ISBN=9780470420904)书籍详细信息
- ISBN：9780470420904
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-03
- 页数：288
- 价格：156.40
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
To be successful in business you must be able to attract the
right clients and persuade them to buy. However, on the internet,
people only see what the search engines direct them to and the
competition for those top spots is fierce. So how do you ensure
that your business is front–and–center when prospects are searching
for solutions? The answer is The Findability Formula. The
Findability Formula is for anyone who wants to improve results from
Internet marketing. The book is specifically written for business
owners who are frustrated with a website that is not showing up in
search results and not generating business. The Findability Formula
will help readers understand how prospects and customers search for
products and services on the Internet, and will show them,
step–by–step, how to optimize their findability. The book will be a
non–technical guide to effectively building and implementing, from
the ground up, an Internet search marketing program that gets
results. The reader will learn how paid search works, and how paid
and organic search can work together to create optimum web
visibility and reduce paid search costs over time. The basic
message of the book is that there is a formula for findability and
for converting prospects to purchasers.
书籍目录：
Foreword by Orvel Ray Wilson
Acknowledgments
Introduction
Who Should Read This Book?
How This Book Is Different
The "Secret Agent" Pen Story
About the Author
CHAPTER ! The Basics
The Long and Short of It
Definitions
Findability
Keywords
Search Engines
Search Engine Results
Search Engine Marketing
Paid Search
Natural Search
Search Engine Optimization
Organic and PPC Placement
Debunking the "Free" Myth
Page One Visibility
……
作者介绍：
Heather Lutze is a nationally recognized Internet marketing
speaker and consultant on search strategies. She has more than ten
years of hands–on management experience in pay per click, search
engine optimization, and landing page testing. She is also the
founder of Lutze Consulting, a search marketing agency that helps
companies improve their results and increase sales through paid
search and organic search optimization.
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书籍介绍
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.
书籍真实打分
故事情节：5分
人物塑造：9分
主题深度：5分
文字风格：5分
语言运用：5分
文笔流畅：5分
思想传递：4分
知识深度：4分
知识广度：6分
实用性：5分
章节划分：9分
结构布局：7分
新颖与独特：9分
情感共鸣：4分
引人入胜：8分
现实相关：5分
沉浸感：5分
事实准确性：9分
文化贡献：8分
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安全性：3分
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搜索功能：9分
下载便捷性：9分
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