免费下载书籍地址：PDF下载地址
精美图片
销售前神奇数字管理指南 Magic Numbers for Sales Management书籍详细信息
- ISBN：9780470821879
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-12
- 页数：暂无页数
- 价格：158.40
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship.
Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear de*ions of over 50 of the most important sales metrics and formulas.
Using clear de*ions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including:
Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers
Applying metrics to different phases of the selling process
Key behaviors of the most successful sales people
Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.
书籍目录：
Acknowledgments
Introduction
PART ONE: SALES PLANNING
Chapter 1. Market Share
Chapter 2. Market Growth
Chapter 3. Market Penetration
Chapter 4. Market Demand
Chapter 5. Causal Forecast
Chapter 6. Time-series Analysis
Chapter 7. Independent Sales Representative Analysis
Chapter 8. Percentage of Sales
Chapter 9. Turnover Rate
Chapter 10. Recruiting
Chapter 11. Breakdown Approach
Chapter 12. Workload Approach
Chapter 13. Price
Chapter 14. Mark-up Price
Chapter 15. Target-return Price
Chapter 16. Net Sales Contribution
PART TWO: SALES MANAGEMENT AND SELLING
Chapter 17. Straight Commission
Chapter 18. Profit-based Commission
Chapter 19. Straight Salary
Chapter 20. Salary Plus Commission or Bonus
Chapter 21. Salary Plus Commission and Bonus
Chapter 22. Commission Plus Bonus
Chapter 23. Team-Selling Compensation
Chapter 24. Segment Profitability
Chapter 25. Share of Customer
Chapter 26. Customer-acquisition Costs
Chapter 27. Break-even analysis
Chapter 28. Customer Profitability
Chapter 29. Customer Equity and Customer Lifetime Value (CLTV)
and Customer Loss
Chapter 31. Customer Franchise
Chapter 32. New-Customer Gain.
C hapter 33. Return on Customer.
Chapter 34. Program/Non-Program ratio.
Chapter 35. Program/Payroll Ratio.
Chapter 36. Time-driven Activity-based Costing.
PART THREE: SALES PERFORMANCE AND REVIEW.
Chapter 37. Absolute Index.
Chapter 38. Relative Index.
Chapter 39. Sales Performance Quotas.
Chapter 40. Average Sales Per Call.
Chapter 41. Close Process and Close Ratio.
Chapter 42. Cost Per Call.
Chapter 43. Break-even Sales Volume.
Chapter 44. Sales Productivity.
Chapter 45. Four-factor Model.
Chapter 46. Sales-variance Analysis.
Chapter 47. Sales-prince Variance.
Chapter 48. Sales-volume Variance.
Chapter 49. Sales Premiums.
Chapter 50. Return on Sales.
Index.
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：销售前神奇数字管理指南 Magic Numbers for Sales Management在线阅读
在线听书地址：销售前神奇数字管理指南 Magic Numbers for Sales Management在线收听
在线购买地址：销售前神奇数字管理指南 Magic Numbers for Sales Management在线购买
原文赏析：
If you grow up in a house where your father is the boss, and he tells you you’re no damn good from the earliest time you can remember and beats you hard while he’s telling you, you believe it. After all, he’s the only father, the only authority you know, and he must be right. After a while, I started believing it, even though my mother used to come down to the cellar afterward and tell me that I really was a good boy. That helped some, I guess, but she was not the boss like my old man, so , as much as I loved her, I still believed that I was no good and never would be worth anything. I believe it for a long time, and it had a lot to do with what happened to me, what I did to myself, for most of my life.
I soon found out that the more people I talked to, the more sales I made.
其它内容：
编辑推荐
作者简介：John Davis is a Practice Associate Professor of Marketing at Singapore Management University where he is also Director of the Centre for Marketing Excellence. He is the author of Measuring Marketing: 103 Key Metrics Every Marketer Needs and Magic Numbers for Consumer Marketing, and is founder of Brand New View, a global consulting and training company.
John teaches and consults with companies around the world, is a featured speaker at conferences, and is regularly sought by news media for his views on marketing, sales and branding. He has founded two award-winning companies and led marketing teams at Nike, Informix and Transamerica.
He earned his MBA from Columbia University and his BA from Stanford University.
书籍真实打分
故事情节：9分
人物塑造：7分
主题深度：4分
文字风格：8分
语言运用：5分
文笔流畅：6分
思想传递：3分
知识深度：7分
知识广度：7分
实用性：8分
章节划分：7分
结构布局：3分
新颖与独特：5分
情感共鸣：4分
引人入胜：9分
现实相关：6分
沉浸感：8分
事实准确性：6分
文化贡献：7分
网站评分
书籍多样性：6分
书籍信息完全性：6分
网站更新速度：7分
使用便利性：5分
书籍清晰度：9分
书籍格式兼容性：7分
是否包含广告：5分
加载速度：4分
安全性：8分
稳定性：3分
搜索功能：9分
下载便捷性：3分
下载点评
- 书籍多(106+)
- 少量广告(281+)
- 全格式(229+)
- 章节完整(573+)
- mobi(325+)
- 速度慢(461+)
- 服务好(131+)
下载评价
网友 濮***彤：好棒啊！图书很全
网友 冯***卉：听说内置一千多万的书籍，不知道真假的
网友 寿***芳：可以在线转化哦
网友 师***怡：说的好不如用的好，真心很好。越来越完美
网友 汪***豪：太棒了，我想要azw3的都有呀！！！
网友 权***波：收费就是好，还可以多种搜索，实在不行直接留言，24小时没发到你邮箱自动退款的！
网友 堵***洁：好用，支持
网友 扈***洁：还不错啊，挺好
网友 居***南：请问，能在线转换格式吗？
网友 戈***玉：特别棒
网友 国***芳：五星好评
网友 冯***丽：卡的不行啊