免费下载书籍地址：PDF下载地址
精美图片
Strategic Management of E-Business 电子商务的战略管理书籍详细信息
- ISBN：9780470802922
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2003-12
- 页数：384
- 价格：475.60
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Strategic Management of eBusiness discusses the role and value of the strategic management of e-business.It is written from a post-dotcom crash perspective and presents and organisational focus on the use of e-business and its company s business activities, existing business networks and supply chains,managing and improving customer relationships, and enhancing the company's financial performance.
This new book provides students with the necessary strategies and models for
identifying, planning, implementing and managing successful e-business initiatives.
The text is aimed at students of information technology, e-business and management.
It provides a holistic corporate view of e-business and the need for the various business units to work together to achieve specific business initiatives.
书籍目录：
Preface
About the authors
Acknowledgements
CHAPTER 1 Introduction
Introduction
Defining e-commerce and e-business
Issues to consider regarding e-commerceand e-business
E-business: new phenomenon or natural progression?
Perspectives on e-commerce and e-business
Classification of organisational types and e-commerce
Business uses of the Internet
Stage 1: no presence
Stage 2: static online presence
Stage 3: interactive online presence
Stage 4: electronic commerce
Stage 5: internal integration
Stage 6: external integration
Potential costs and benefits of e-commerce
thinking strategically: The florist's dilemma: adopt e-commerce or not?
Determinants of e-commerce and
e-business success
Profitability
Planning
Re-engineering of processes
Management of knowledge resources
Developing and sourcing capabilities
Proactive uptake of technologies
IT and e-business governance processes
Summary
key terms
discussion questions
note
suggested reading
references
CHAPTER 2 Adopting appropriate e-business models
Introduction
What is a business model?
Customer management
Product and service portfolio
Processes and activities
Resources, capabilities and assets
Suppliers and business networks
Financial viability
thinking strategically: The importance of understanding your business model
Examples of business models
The Direct-to-Customer model
The Intermediary model
Components of the business model framework
The Content Provider model
Implications for managers
Conclusion
hey terms
discussion questions
suggested reading
references
case study: Stories from the Bush and Surf-an e-business adventure
CHAPTER 3 E-business strategy formulation
CHAPTER 4 E-business strategy for small and medium-sized enterprises
CHAPTER 5 Organisational tranformation enabled by information technology and the Internet
CHAPTER 6 Transforming external relationship with suppliers
CHAPTER 7 Transforming external relation ships with customers
CHAPTER 8 Strategies for managing information and knowledge in e-business
CHAPTER 9 Strategic sourcing of resources,capabilities and competencies
CHAPTER 10 E-business and strategic business networks
CHAPTER 11 Mobile computing
CHAPTER 12 IT governance:delivering value from e-business
Index
作者介绍：
Dr Judy McKay has a PhD from the University of Queensland. She is currently in
the School of Information Management and Systems in the Faculty of Information
Technology at Monash University. Judy teaches e-commerce and IT management to
MBA students and
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：Strategic Management of E-Business 电子商务的战略管理在线阅读
在线听书地址：Strategic Management of E-Business 电子商务的战略管理在线收听
在线购买地址：Strategic Management of E-Business 电子商务的战略管理在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
Strategic Management of e--Business presents the established models of strategic management and their sustainability to the e--commerce environment. The text discusses the strategic management of e--Business. Both "back--office" systems and e--commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. It is these new business objectives and associated management paradigms that are outlined in this new Australasian text. The text adopts a "post dot--com crash" organisational perspective on e--Business and e--Commerce, focusing on those elements that will be important in the future. Thus topics such as e--business strategy, m--Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management. Due to the interrelation between IT and e--Business this text is ideal for both IT management and e--business management units. Students are provided with the strategies and models for successful management of e--commerce initiatives. FEATURES * Chapter on m--commerce* Chapters on e--business and SMEa s* Comprehensive and diverse case studies at the end of each chapter represent typical business case scenarios that apply the theory and models presented in the text* Reflects current research in strategic management of e--commerce* Written for all students undertaking study in strategic e--commerce* Combines strategy and human factors* Highlights the importance of creating value in business relationships as well as ethical governance*a Thinking Strategicallya vignettes in each chapter pose various business scenarios and ask the student to assess and offer a strategic solution
书籍真实打分
故事情节：5分
人物塑造：4分
主题深度：9分
文字风格：5分
语言运用：8分
文笔流畅：8分
思想传递：7分
知识深度：5分
知识广度：9分
实用性：8分
章节划分：8分
结构布局：9分
新颖与独特：5分
情感共鸣：4分
引人入胜：4分
现实相关：3分
沉浸感：6分
事实准确性：4分
文化贡献：9分
网站评分
书籍多样性：3分
书籍信息完全性：3分
网站更新速度：8分
使用便利性：8分
书籍清晰度：7分
书籍格式兼容性：4分
是否包含广告：3分
加载速度：4分
安全性：3分
稳定性：8分
搜索功能：7分
下载便捷性：7分
下载点评
- 赞(68+)
- 图文清晰(469+)
- 服务好(602+)
- 体验好(74+)
- mobi(446+)
- 目录完整(61+)
- 引人入胜(424+)
- 体验满分(183+)
- 好评(156+)
- 字体合适(136+)
- 已买(353+)
- 快捷(175+)
- 方便(359+)
下载评价
网友 步***青：。。。。。好
网友 陈***秋：不错，图文清晰，无错版，可以入手。
网友 堵***洁：好用，支持
网友 宫***凡：一般般，只能说收费的比免费的强不少。
网友 汪***豪：太棒了，我想要azw3的都有呀！！！
网友 宫***玉：我说完了。
网友 郗***兰：网站体验不错
网友 后***之：强烈推荐！无论下载速度还是书籍内容都没话说 真的很良心！
网友 沈***松：挺好的，不错
网友 孔***旋：很好。顶一个希望越来越好，一直支持。
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
网友 辛***玮：页面不错 整体风格喜欢
网友 林***艳：很好，能找到很多平常找不到的书。
网友 家***丝：好6666666
网友 冉***兮：如果满分一百分，我愿意给你99分，剩下一分怕你骄傲