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Twitter Marketing书籍详细信息
- ISBN：9780470562260
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-01-12
- 页数：478
- 价格：USD 29.99
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and "Twitter Marketing: An Hour a Day" offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. "Twitter Marketing: An Hour a Day" uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management "Twitter Marketing: An Hour a Day" is the ultimate guide to succeeding one tweet at a time
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书籍介绍
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and "Twitter Marketing: An Hour a Day" offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. "Twitter Marketing: An Hour a Day" uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management "Twitter Marketing: An Hour a Day" is the ultimate guide to succeeding one tweet at a time
书籍真实打分
故事情节：6分
人物塑造：4分
主题深度：6分
文字风格：6分
语言运用：9分
文笔流畅：7分
思想传递：6分
知识深度：7分
知识广度：5分
实用性：7分
章节划分：7分
结构布局：4分
新颖与独特：5分
情感共鸣：8分
引人入胜：4分
现实相关：5分
沉浸感：3分
事实准确性：6分
文化贡献：9分
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下载评价
网友 曾***文：五星好评哦
网友 车***波：很好，下载出来的内容没有乱码。
网友 堵***格：OK，还可以
网友 宓***莉：不仅速度快，而且内容无盗版痕迹。
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网友 饶***丽：下载方式特简单，一直点就好了。
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网友 石***烟：还可以吧，毕竟也是要成本的，付费应该的，更何况下载速度还挺快的
网友 印***文：我很喜欢这种风格样式。
网友 温***欣：可以可以可以
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